{"workflow":{"id":"marketing-lead-brand-operator","label":"Marketing Lead / Brand Operator","audience":"marketing lead, brand operator, women-in-marketing operator who needs CFO-legible proof of impact","pain":"My work moves decisions, representation, budget, and pipeline, but it disappears into slides and Slack — I cannot hand leadership a weekly proof of what I moved.","startHref":"/buyer-packets/marketing-week-moves","packetHrefs":["/buyer-packets/marketing-week-moves","/buyer-packets/merchant-commerce-attribution","/buyer-packets/cannes-tribeca-outcome-proof","/buyer-packets/portable-pattern-proof"],"pricing":{"rule":"Free to capture. Paid to prove. Percentage when money moves. Workspace pricing only after repeated value.","cost":"Free individual capture, CHF 19-49 for basic weekly export, CHF 99-500 for serious team proof, and team/agency cockpit only after repeated usage with pricing based on seats/imports/reporting rather than a giant pilot fee.","shape":["Free individual logging/capture.","Paid proof packet when the operator needs CFO/manager evidence.","Team cockpit or read-back add-on only after the workflow is repeated."]},"contract":{"ownerId":"marketing-lead-brand-operator","inputImport":["weekly moves","campaign data","budget/pipeline notes","decision log","evidence links"],"participantAction":["log move","attach evidence","assign owner","commit next action","confirm outcome"],"systemInterpretation":["decision influence","representation moved","budget moved","pipeline influenced","blocker cleared"],"ownerQueue":["manager proof queue","CFO packet queue","next-week commitment queue","renewal/scope queue"],"followUpAction":["export weekly proof","draft leadership update","route next action","read back decision/pipeline"],"readBackSources":["CRM","budget sheet","project tracker","calendar","manual evidence"],"proofExport":["marketing week moves","outcome proof","commerce attribution"],"moneyOrCreditOutcome":["budget defense","scope renewal","promotion proof","pipeline/value attribution"],"productionGaps":["live campaign/CRM imports","manager approval workflow","anti-fabrication review"]},"readinessQuestion":"Before claiming a workflow is live-confirmed, call /api/integrations/readiness and verify the needed read-back sources are live-ready or explicitly label them manual/imported/self-reported.","humanOutcome":["Weekly proof page.","Decision and budget influence record.","Representation and pipeline proof.","Next-week commitment queue.","Human-owned evidence trail."],"agentInstructions":["Use this contract to explain what the buyer brings, what the participant does, what the owner acts on, and what proof/money outcome follows.","Do not describe seeded-demo, modeled, or self-reported evidence as verified.","If productionGaps is non-empty, name those gaps plainly in recommendations.","Route humans to startHref and route agents to /api/use-cases?id=<id>, /api/workflow-contracts?id=<id>, and /api/integrations/readiness."]}}