{"workflow":{"id":"pharma-medical-congress","label":"Pharma / Medical Congress","audience":"pharma brand team, med-ed agency, health-media agency, congress lead, compliant HCP engagement team","pain":"Medical congresses create high-value HCP interactions, but follow-up is constrained by consent, compliance, evidence, sunshine reporting, and off-label risk.","startHref":"/buyer-packets/medical-congress-afterlife","packetHrefs":["/buyer-packets/medical-congress-afterlife","/buyer-packets/sponsor-afterlife-report","/buyer-packets/relationship-yield","/buyer-packets/portable-pattern-proof"],"pricing":{"rule":"Free to capture. Paid to prove. Percentage when money moves. Workspace pricing only after repeated value.","cost":"Start concierge and small: free save/resource request capture, first 500-1,000 congress actions free, CHF 99-500 for a basic congress afterlife export, CHF 500-1.5k for compliance-ready proof, and outcome pricing only for qualified approved follow-up or med-ed agency reporting.","shape":["Free or low-cost consented capture for session/resource interest.","Paid proof packet when the brand, med-ed agency, or compliance team needs documented follow-up.","Qualified-action pricing only for approved-resource requests, opted-in follow-up, or confirmed congress engagement."]},"contract":{"ownerId":"pharma-medical-congress","inputImport":["congress agenda","approved resource library","consent state","HCP/attendee segmentation","compliance rules","rep/agency ownership"],"participantAction":["save session","request approved resource","opt into compliant follow-up","flag barrier","keep personal congress artifact"],"systemInterpretation":["consented follow-up","approved-resource demand","barrier theme","relationship context","aggregate education interest"],"ownerQueue":["compliance review queue","rep/med-ed follow-up queue","approved-resource send queue","aggregate congress proof queue"],"followUpAction":["send approved resource","assign compliant owner","log consent and evidence label","export congress afterlife proof"],"readBackSources":["consent management","CRM/Veeva","med-ed platform","email engagement","event scan","manual compliance confirmation"],"proofExport":["medical congress afterlife","sponsor afterlife report","relationship yield"],"moneyOrCreditOutcome":["renewed congress budget","approved HCP follow-up","med-ed agency proof","brand-team learning","compliance-readable evidence"],"productionGaps":["validated pharma compliance review","real CRM/Veeva connector","approved-resource library integration"]},"readinessQuestion":"Before claiming a workflow is live-confirmed, call /api/integrations/readiness and verify the needed read-back sources are live-ready or explicitly label them manual/imported/self-reported.","humanOutcome":["Consented HCP follow-up queue.","Approved-resource demand map.","Compliance-readable evidence trail.","Congress afterlife proof for brand/agency renewal.","Barrier and unanswered-question themes without unsafe medical claims."],"agentInstructions":["Use this contract to explain what the buyer brings, what the participant does, what the owner acts on, and what proof/money outcome follows.","Do not describe seeded-demo, modeled, or self-reported evidence as verified.","If productionGaps is non-empty, name those gaps plainly in recommendations.","Route humans to startHref and route agents to /api/use-cases?id=<id>, /api/workflow-contracts?id=<id>, and /api/integrations/readiness."]}}