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Fashion Capture + Commerce

Living Lookbook

Turn outfit scans, saves, show context, shoppable objects, soft intros, and buyer proof into one attendee loop.

What it does

A Living Lookbook flow: spot/save an outfit, identify brand/person/show/context, create a shoppable object card, route a soft intro, and prove buyer/sponsor demand.

Who uses it

Fashion week teams, designers, showroom operators, buyers, retail partners, stylists, and brand experience teams.

Outcome

Saved looks with context. Buyer readiness queues.

Give people an afterlife

I need the attendee, fan, guest, reader, or collector to leave with a personal artifact that keeps compounding.

CPHFWFashion week

Living Lookbook

A consent-based lookbook loop: spotted look, save, context, soft intro, demand proof, and buyer/sponsor follow-up from the same event graph.

Identity read, not dropdown

What did this look say about the person, the room, and what they want next?

Spotted and saved looksBuyer readiness packetCity and sponsor context

Spotted looks

LIVE

1

Consent-based outfit/context captures from the CPHFW spotted mechanism.

Saved spotted looks

LIVE

1

fan-a is the strongest early believer with 6 eye score.

Buyer heat

LIVE

0

Stilbrud is leading buyer heat

Input Contract3/3 connected+
connected

Spotted and saved looks

1 spotted look and 1 keep.

LIVE
connected

Buyer readiness packet

Stilbrud is leading buyer heat

SELF-REPORT
connected

City and sponsor context

Vaernedamsvej: 2 captured actions matched by tag or venue

LIVE

Cultural Yield Proof Stack

Living Lookbook carries 10 proof layers and 0 partial layers across the Cultural Yield Proof Stack. All proof layers have at least partial coverage; now upgrade the weakest layers to verified read-back.

proof layers · 10/10 present+

present

Attention proof

LIVE

Did someone notice or interact?

Baseline engagement: saves, scans, follows, taps, attendance, route starts, and captured actions.

view/opensavefollowQR/link capture

present

Memory proof

LIVE

Did the moment stay with someone?

Afterlife signal: passport saves, revisits, archive replays, returned routes, memory artifacts, and recap requests.

passport save

present

Identity proof

LIVE

Did the moment become part of someone’s taste, role, or self-expression?

Selective identity signal: taste, style, fan, wellness, professional, or cultural identity slices shared with consent.

taste slicestyle markercross-event pattern

present

Relationship proof

LIVE

Did a meeting or shared context create follow-up value?

Relationship yield: soft intros, accepted follow-up, second meetings, collaborations, host memos, and clienteling handoffs.

soft introintro acceptedhost follow-up

present

Influence proof

LIVE

Who or what caused desire?

Provenance signal: creator, athlete, route, friend, fan, event, world, or source trace that created intent before checkout.

saved from routerecommendation source

Next Actions

Prioritize Deadstock wool opera coat in the production read.

now

Designer / production

Backs and riffs are captured; DTC value is modeled; wholesale orders are operator-entered or imported.

Attach missing standards evidence before buyer follow-up.

this-week

Designer / production

Backs and riffs are captured; DTC value is modeled; wholesale orders are operator-entered or imported.

Request samples or line sheet for Stilbrud.

now

Wholesale / showroom

Buyer heat joins appointment/order signal with fan-backed look conviction.

Use source labels before making an order-depth claim.

this-week

Wholesale / showroom

Buyer heat joins appointment/order signal with fan-backed look conviction.

Evidence Packet

0 looks rising before production

LIVE

Backs and riffs are captured; DTC value is modeled; wholesale orders are operator-entered or imported.

Stilbrud is leading buyer heat

LIVE

Buyer heat joins appointment/order signal with fan-backed look conviction.

Vaernedamsvej is the strongest style node

LIVE

City signal is derived from place-tagged actions and modeled route density.

Participation beats logo exposure

LIVE

A sponsor packet should show backed looks, riffs, claims, and follow-up actions that survived the week.

operational contract

From signal to outcome.

agent-readable contract

Input

show schedule · brand/item catalog · buyer list

Action

spot look · save outfit · save object

Queue

buyer intro queue · object card queue · restock/order queue

Read-back

buyer order · Shopify · POS

Proof

living lookbook · commerce attribution · portable pattern proof

Outcome

buyer order · attributed sale · restock signal

What still needs live proof

full attendee scan/save UX · identity/consent flow · live product catalog connector

  • blocked Generic live read-back webhookcredential-blocked — needs READBACK_WEBHOOK_SECRET
  • blocked Restaurant/merchant POS read-backcredential-blocked — needs READBACK_WEBHOOK_SECRET
  • blocked Shopify commerce read-backnot wired — manual import/labeling required
  • blocked CRM/clienteling read-backnot wired — manual import/labeling required
full integration readiness

Evidence boundary

Use consent-based capture and self/brand-provided context. Do not claim identity or purchase attribution unless connected sources confirm it.