Recover missed demand
I need the value that leaked out: denied rooms, sold-out merch, empty seats, soft nights, or unowned buyer intent.
Commerce Attribution
A commerce-attribution packet that connects attention, clicks, carts, confirmed purchases, source channels, and missing proof into one buyer-ready trail.
Identity read, not dropdown
What did people remember, save, ask for, revisit, buy, or route to someone else?
Attributed revenue
POSCHF 4'200
venue is the strongest source in this funnel.
Conversion rate
LIVE100%
Purchases divided by the best available upstream denominator.
Source channels
LIVE1
venue
Input Contract3/4 connected+−
Impressions
1 impression captured before checkout.
Clicks / routed intent
1 click or routed handoff.
Cart / reservation intent
0 mid-funnel cart, booking, or reservation signals.
Confirmed purchases
1 confirmed purchase; CHF 4'200 attributed revenue.
Cultural Yield Proof Stack
Commerce Attribution carries 7 proof layers and 0 partial layers across the Cultural Yield Proof Stack. Next proof to add: Memory proof, Identity proof, Relationship proof.
proof layers · 7/10 present+−
present
Attention proof
Did someone notice or interact?
Baseline engagement: saves, scans, follows, taps, attendance, route starts, and captured actions.
present
Influence proof
Who or what caused desire?
Provenance signal: creator, athlete, route, friend, fan, event, world, or source trace that created intent before checkout.
present
Cultural proof
Did the moment become lore?
Cultural resonance: chants, rituals, riffs, stories, canonized contributions, repeated language, and objects becoming symbols.
present
Commerce proof
Did money or qualified demand move?
Commercial outcome: purchase, booking, reservation, ticket, merch, membership, access product, inquiry, or partner redemption.
present
Sponsor proof
Did sponsor presence matter beyond decor?
Sponsor value: saved brand objects, product questions, appointment requests, clienteling leads, partner bookings, and renewal evidence.
Next Actions
Keep the upstream capture point live
nowMerchant / operator
Commerce attribution is only defensible when the moment before checkout is captured.
Import or verify POS/booking read-back
this-weekFinance / operations
The packet should separate routed intent from confirmed revenue.
Reward the venue source
next-cyclePartnerships
The commerce loop only compounds if the recommender, route, or world that moved the sale receives credit.
Evidence Packet
Source mix
LIVEvenue: 1 clicks, 1 purchases, CHF 4'200
Funnel health
LIVE1 impressions, 1 clicks, 0 cart/reservation intents, 1 purchases.
Missing proof
MODELEDMissing: add_to_cart.