0
Routed deals
Authored world view · the shared programme carries Before / Live / After / Proof
← deal-flow worldNorthway Talent · K. Whitford
NORTHWAY TALENT · CANNES HANDOFF
The creator met the brand. The agency owns it now.
Every signal captured by 3 creators on the ground is routed here with a drafted next-step plan, an owner, and a deadline. Creator economy management · brand partnerships · long-term deals.
0
Average intent
0
Follow-ups drafted
0
Value-backed rows
DEAL QUEUE · NEXT-STEP OWNED
Q3-Q4 PIPELINE VIEW · NORTHWAY TALENT
Roster: 3 creators · 0 live deals
Marie
Creator economy · founder voice · long-form video
0 deals
0 committed
J.
Editorial fashion · short-form · slow taste
0 deals
0 committed
Noor
Beauty + ritual · founder profiles
0 deals
0 committed
Revenue is intentionally not estimated here. 0 of 0 rows currently have CRM-imported or operator-entered value; the rest are qualified relationship proof with source, owner, deadline, and intent.
WHY THIS IS THE DEAL-FLOW PRIMITIVE
Before: creator captures meetings on her phone, agency reconstructs the week from text screenshots, half the brand contacts are missing names, deals die in week 4.
Now: every capture writes a signal. The signal is routed to Northway Talent with a drafted plan. The agency claims it. The creator gets back to making the work. The brand gets a named follow-up before the rosé wears off.