Collector
Basel Brief
works · rooms · people · next move
Art Basel week
What needs attention now.
See which works people returned to, which rooms created follow-up, which partner moments carried into the city, and what should be sent before the week goes cold.
Private notes stay private. Named follow-up appears only when a visitor asks for it. Broader room patterns are shown anonymously.
Acquire this intelligence →Brief from CHF 6,000 · sponsor report · civic year-round read
Privacy
aggregate safeIndividual memories are not exposed. Galleries, partners, and the city see named requests only when someone chooses to share; otherwise they see anonymous patterns.
Saved path
A saved work can become the right next step.
Keep it for your brief, ask the gallery for context, add the place to a route, or let the host see the anonymous pattern.
scansavechoosesend
1
Save
work · place · note
2
Structure
theme · intent · source
3
Choose
private · gallery · aggregate
4
Return
brief · route · intro
5
Afterlife
object story travels
Attendee
Gallery
Sponsor
City
Report
Who can act
Choose what each group sees.
Private brief
Shared request
Anonymous pattern
Ready now
Turn the week into the brief, queue, memo, map, and object story.
one save · five next steps
Gallery
Follow-up queue
artist note · process request · consent
Sponsor
Relationship memo
salon themes · next invitation
City
Spillover map
hotel · bakery · museum · route
Object
Living Provenance
guest story · artist world · timestamp
Year-round cultural gravity
The franchise lives between Junes.
Signal density across five Art Basel editions, week by week. The pulse never goes dark. Each peak is a fair; the troughs are the year-round audience that justifies a 365-day brand.
184,500 signals · +38% vs Art Basel 2024-2025 baseline
Basel · June 2026
Signal class: year round
Fair week peak · 2026-W24
JanAprJulOctDec
Methodology · Aggregated public-signal density per city per week from the Troviii taste-graph, normalized 0–100. No PII. k-≥50 cohort floor. Off-week signal includes gallery visits, museum opens, opt-in Passport activity tagged Art Basel-adjacent.
Civic halo index
The number every host city has needed.
Spend that flowed through each fair city during its Art Basel week, plus a 30-day shoulder economy. Toggle the residents-benefit slice to see SME participation by postcode.
Basel-Stadt
+22% press
CHF 218,400,000
fair-week spend
Shoulder economy (CHF 84,000,000): 30-day shoulder window around fair-week. Hospitality, retail, restaurant, transport.
2,847 press mentions
Miami Beach
+11% press
USD 547,000,000
fair-week spend
Shoulder economy (USD 188,000,000): 30-day shoulder window. GMCVB 2024 baseline.
3,412 press mentions
Paris
+47% press
EUR 184,000,000
fair-week spend
Shoulder economy (EUR 71,000,000): 10-day shoulder. Fashion Week + Art Week overlap inflates baseline.
2,104 press mentions
Hong Kong
+18% press
USD 142,000,000
fair-week spend
Shoulder economy (USD 48,000,000): Art Central + Art Basel HK overlap. HK Tourism Board baseline.
1,876 press mentions
Doha
first edition press
USD 68,000,000
fair-week spend
Shoulder economy (USD 22,000,000): Inaugural edition. QSI + QC+ co-investment in cultural infrastructure.
1,213 press mentions
Methodology + sources
Methodologies vary by jurisdiction. Miami is GMCVB-published; Basel uses a Trovii-modelled panel because BAK Economics' MCH-commissioned 2024 number (CHF 330M Swiss, CHF 201M Basel-Stadt) bundles all MCH events rather than isolating Art Basel. Numbers are directional, refreshed annually, and traceable to the source datasets above.
Cross-edition audience flow
The audience that travels.
Cohort flow between Art Basel editions. Each line is a return audience: same person, different city, same year. The franchise isn't five fairs. It's one moving audience.
Network density · 67/100
Basel 2025 → Paris 2025
3,840 cohort · 4 months cadence
collector network
Basel 2025 → Miami 2025
5,120 cohort · 6 months cadence
collector network
Paris 2025 → Miami 2025
2,960 cohort · 2 months cadence
press network
Miami 2025 → Hong Kong 2026
1,240 cohort · 3 months cadence
collector network
Miami 2025 → Doha 2026
880 cohort · 2 months cadence
discovery curious
Hong Kong 2026 → Doha 2026
540 cohort · 1 month cadence
discovery curious
Hong Kong 2026 → Basel 2026
2,240 cohort · 3 months cadence
gallery network
Doha 2026 → Basel 2026
1,180 cohort · 4 months cadence
collector network
Basel 2025 → Basel 2026
6,840 cohort · 1 year cadence
collector network
Doha 2026 · first-timers
58%
of the audience
Paris 2025 · first-timers
31%
of the audience
Basel 2026 · first-timers
14%
of the audience
Themes + cohort mix
The conversation the room is actually having.
Top themes converging on the fair this week, plus the cohort mix observed in audience. Anonymized to a 50-person floor. No PII. The data shape the annual Survey of Global Collecting already publishes, now live and refreshable.
k ≥ 50 · no PII
Top themes · share of conversation
Post-digital figuration
14.2% · +38%
"The paint is back, but the screen is in it."
Indigenous land-rights work
11.7% · +24%
"The map is the medium now."
AI-as-medium ethics
10.4% · +62%
Womanhood + the care economy
9.8% · +18%
"Domestic labor as the missing art history."
Mediterranean material practice
8.1% · +44%
Textile cartography
7.5% · +29%
Glass + projection
6.9% · +33%
Diasporic memory + return
6.4% · +12%
Sound + acoustic sculpture
5.7% · +8%
Climate-aware materials
5.2% · +51%
Generational mix
Gen Z23%
Millennial41%
Gen X22%
Boomer14%
Art Basel + UBS Survey of Global Collecting 2025 reported 74% Gen Z + Millennial across surveyed private collectors. Observed at this fair: 64% (Gen Z 23% + Millennial 41%). Directional alignment confirmed; gap of ~10pp likely reflects in-person/online private-collector segmentation.
Women · discovery rate
53%
of women in audience saved a newly-discovered work
Art Basel + UBS Survey 2025 reported 55% of women private collectors buy newly-discovered artists frequently. Observed: 53% of women in fair audience saved at least one newly-discovered work via Passport opt-in.
Sponsor share of voice
Who owns the discovery moment.
Public-signal share-of-voice across the 6-day fair discovery window. Sponsors named by partnership role, with comparable cross-fair peers included as benchmark. No CRM data, no KYC-walled signal.
Art Basel 2026 · 6-day discovery window · public-signal share-of-voice
UBS
Lead Partner (since 1994 · year 32)
41%
+4 pp vs 2025
Lounge 38Programs 27Commissions 22Press 13JPMorgan Private Bank
TEFAF lead sponsor · cross-fair benchmark
17%
+3 pp
Lounge 18Programs 21Commissions 14Press 47Audemars Piguet
Headline Partner (programs + commissions)
11%
+1 pp
Lounge 8Programs 32Commissions 38Press 22BMW
Mobility partner + commissions
9%
flat
Lounge 4Programs 18Commissions 47Press 31Morgan Stanley
Comparable wealth-management peer
8%
+2 pp
Lounge 14Programs 18Commissions 11Press 57Ruinart
Hospitality partner
7%
-1 pp
Lounge 48Programs 12Commissions 8Press 32Deutsche Bank
Frieze London lead sponsor · cross-fair benchmark
4%
flat
Lounge 8Programs 16Commissions 9Press 67Bank of America
Art Conservation Project benchmark
3%
flat
Lounge 2Programs 22Commissions 4Press 72
Methodology · k-anonymized public-signal share-of-voice across the 6-day fair discovery window. Sources: public RSVPs, gallery roster, press coverage (NER-filtered), opt-in Troviii Passport mentions. No PII, no CRM data, no KYC-walled signal.