case study · the room after the room
blue current nominate challenge
event world · blue-current-nominate-challenge · 14 signals on record
7
guests in the room
0
holds & bookings
0
saves (latent demand)
0
follow-up actions
96% of identified guests took an action inside the room — held something, saved something, or reached for what's next.
model · engaged-guest share = actors with any non-passive signal ÷ identified guests
what the room reached for
Pass the Cup participation7
Pass the Cup contribution7
the activation kit · print & place
the in-the-know guide
Place the codes at the door and the bar. Guests on Ray-Ban Display open the left one by voice; everyone else gets the guide. Every tap lands in this same ledger — the next case study writes itself.