case study · the room after the room
blue current tennis open
event world · blue-current-tennis-open · 19 signals on record
12
guests in the room
14
holds & bookings
0
saves (latent demand)
0
follow-up actions
96% of identified guests took an action inside the room — held something, saved something, or reached for what's next.
model · engaged-guest share = actors with any non-passive signal ÷ identified guests
what the room reached for
Athlete studio invitation requested14
Courtside hydration ritual5
the activation kit · print & place
the in-the-know guide
Place the codes at the door and the bar. Guests on Ray-Ban Display open the left one by voice; everyone else gets the guide. Every tap lands in this same ledger — the next case study writes itself.