👥
+241%
FOOT TRAFFIC LIFT
← mimi's
SAMPLE CASE STUDY · FICTIONAL BRAND · 2024
FICTIONAL EXAMPLE — Larkfield is an invented brand for this pitch template. Not a real, sourced collaboration; the figures below are hypothetical.
mimi's ×
LARKFIELD
A DOWNTOWN MATCHA MADE IN NYC
A limited-edition flavor drop. A weekend on Mulberry. A shared love for culture, craft, and community.
CAMPAIGN WINDOW · APRIL 12–14, 2024
LOCATION · Mimi's Mulberry St., New York, NY
LIMITED · EXCLUSIVE
Pistachio Larkfield Crunch
THE YIELD · VS. PRIOR 3-DAY AVERAGE (SAMPLE FIGURES)
♡
+312%
SOCIAL SAVES & SHARES
↻
+178%
REPEAT VISITS · 7 DAYS
🍦
3,842
PISTACHIO LARKFIELD CRUNCH CUPS SOLD
🎟
1,250+
EVENT ATTENDEES · SATURDAY POP-UP
100% SELL-THROUGH
Fictional example — not a verified result.
THE SCENE
line down the block · Mulberry St.
"The perfect NYC pairing — effortless, nostalgic, and so now."
@JOSIENYC @TENT-OF-THE-BLOCK
WHY IT RESONATED
CULTURAL FLUENCY
Two NYC natives with global eyebrows and local roots. A meeting of taste + taste.
COMMUNITY FIRST
The collab showed up where our community already lives, not the other way around.
PRODUCT OBSESSION
Pistachio Larkfield Crunch hit the sweet spot: indulgent, elevated, and unmistakably us.
SHAREABLE BY DESIGN
It looked good in person and on camera. The rest is reposts.