"
This collab felt like a natural extension of our world — wellness, mindfulness, and a little treat. You brought our community together in the most mimi's way.
— Reyna Cole, Co-Founder, Solari Active
← mimi's
SAMPLE CASE STUDY · FICTIONAL BRAND · 2025
FICTIONAL EXAMPLE — Solari Active is an invented brand for this pitch template. Not a real, sourced collaboration; the quote and figures below are hypothetical.
DROP WINDOW · APR 12 – MAY 12, 2025
MIMI'S
× SOLARI ACTIVE
MATCHA GLOW DROP
A limited drop that delivered real traffic, new faces, and community energy — all in one sweet spot.
LIMITED · EXCLUSIVE
mimi's × Solari Active
SAMPLE FIGURES · FICTIONAL, NOT MEASURED
🏃
+73%
FOOT TRAFFIC LIFT
VS. 4-WEEK PRE DROP
👥
68%
FIRST-TIME VISITORS
OF TOTAL TRAFFIC
♻
41%
REPEAT VISIT RATE
WITHIN 14 DAYS
✈
2.6×
FRIEND-INVITE CHAINS
MORE THAN AVG.
✦
18.4K
SOLD UNITS
MATCHA GLOW CUP
AUDIENCE FIT
Solari Active's community is health-conscious, style-minded, and local — exactly who showed up in store.
92%
AUDIENCE OVERLAP
Top neighborhoods: SoHo, Williamsburg, Flatiron, West Village, UES
WHAT DROVE THE RESULT
- ✓ Exclusive Matcha Glow flavor (clean, indulgent, photogenic)
- ✓ Co-branded cup + tote (high collectability)
- ✓ In-store moments that felt elevated and shareable
- ✓ Aligned values: movement, balance, mindfulness
RECOMMENDED NEXT STEP
Let's make it annual.
Our communities showed up big. We recommend a seasonal drop or co-created flavor next.
already dreaming up...