a ritual · Threshold brand collective backs it
Perimenopause · Week 1 · The first kit
The week you noticed something was off. Three concrete actions. One clinical referral. One product to try. One sentence for the doctor visit.
The first week of the perimenopause OS. Designed for the moment a woman notices something is off — sleep slipping, mood weather, periods misbehaving — and Googles it at 2am. What ChatGPT gives her: a wall of text. What Midi gives her: a clinical intake. What we give her: three things to do this week + one clinical referral + one product the cohort tested + one sentence to bring to the next OBGYN visit. Beautiful enough to feel like care, concrete enough to be billable.
DO
Start your week-1 kit · 7 minutes
OBJECT
Week-1 card + cohort-tested product · curated, returnable · Threshold brand collective
WHO
private kit per actor; cohort-level aggregates only
KEEP
Your Week 1 · perimenopause · weekly_card
LATER
Pick one product · use 14 days · return if no signal
Do it once, you have the token. Do it again next time, it returns.