BRAND PARTNER · COHORT VIEW

Earn into the room. Never own it.

Brand partners see cohort fit and engagement vs. paid-media baseline. Named outreach is gated behind a member double-opt-in. House manager reviews every proposal for ritual-fit and member-experience risk before it is offered to members at all.

RULES THE HOUSE WILL NOT BEND

· No names without member double-opt-in. Ever.
· House manager veto comes before cohort delivery.
· Brand may not contact a member outside the agreed format.
· Hashed identifiers + consent receipts on every delivered cohort.
· Member can revoke at any time; revocation removes them from active campaigns within 24h.

COHORTS · LIVE

Wednesday salon × natural-wine × literary
184 opt-in
SAVED FORMATS
Wednesday Salon · Late-night jazz × natural wine · Writers' supper
ENGAGEMENT
+3.4× vs Soho House paid-media baseline (CPM-normalized)
Recency: ≥1 saved format in trailing 30 days. Heavy crossover with film + reading cohorts.
Late-night jazz × design-led
142 opt-in
SAVED FORMATS
Late-night jazz × natural wine · Friday films · curator-led
ENGAGEMENT
+2.7× vs baseline
London-heavy. Strong overlap with independent-fashion brand pickups in the past two quarters.
Curator-led films × international
96 opt-in
SAVED FORMATS
Friday films · curator-led · Members' supper club · writers' table
ENGAGEMENT
+2.1× vs baseline
Travels across LDN/NY/LA. Best target for collaborations that cross-launch across houses.

PROPOSAL PIPELINE

(brand A)
Salon series partner · 3 nights
cohort · Wednesday salon × natural-wine × literary
house approved
House manager green-lit. Member double-opt-in step is next.
(brand B)
Curator-led films · 6-part
cohort · Curator-led films × international
member opt-in
82 of 96 eligible members opted in. Live cohort delivered with hashed identifiers + consent receipts.
(brand C)
Late-night listening room
cohort · Late-night jazz × design-led
draft
Cohort fit strong. Awaiting house manager review for ritual-fit + member-experience risk.

IMPACT MEMO · CFO-READY

For each campaign delivered: opt-in cohort size, hashed identifier list, engagement vs paid-media baseline, and renewal-attributable lift on the participating cohort 90 days post-activation. Numbers arrive in a defensible form your CFO and the house's GM can both sign. No vanity metrics, no estimated reach. Only what the members actually did.