Perimenopause
Sleep changed. Skin changed. Confidence changed. Nobody gave her a script.
Cooler room
Strength class
One question for care
Consumer mockupsNot medical software
Threshold
The week you need when your body changes before your life has caught up.
Not a symptom checker. Not a supplement funnel. A consumer ritual layer: what to do this week, what to save, what to ask, where to go, who to meet.
RitualsObjectsRoomsReceipts
GLP-1
Appetite changed faster than dinner culture did.
First dinner plan
Protein anchor
Closet reset note
Postpartum
Everyone asks about the baby. The product asks about her.
Body check-in
Friend-ahead voice note
One hour reclaimed
Mockup board
Three screens, not a memo.
This is the product shape: a private intake, a week card, and a way to bring the week into real life.
SCREEN 01
ThresholdWeek 1
SCREEN 01
Tell us what feels different.
Three taps. No diagnosis. The product names the life moment and gives the user a place to put it.
SCREEN 02
ThresholdWeek 2
SCREEN 02
This is your week card.
One ritual, one object, one question. Small enough to do. Specific enough to matter.
Tonight: make the room cooler
Tomorrow: save one object
Friday: write one question
SCREEN 03
ThresholdWeek 3
SCREEN 03
Bring the week back to life.
A dinner, walk, voice room, or care-prep brief. The loop leaves the phone.
Dinner table - 4 seats left
Voice room - Thursday
Care brief - ready
Who pays
Start consumer. Let partners attach.
The user experience has to work even if no brand pays. That is the test. Partners come in when they make the ritual easier, more social, or more measurable.
Consumer
$12-24 / month
A private weekly layer for the transition she is already living through.
Cohort / Event
$35-150 / seat
Dinners, walks, salons, and voice rooms with people in the same phase.
Partner
Sponsor / rev share
Brands, clinics, hospitality, and studios show up as useful infrastructure.
How it plugs into Trovii/Vivere
existing primitivesWorld
The transition: perimenopause, GLP-1, postpartum.
Node
The object, place, question, product, person, or route.
Ritual
The repeatable week card.
State
What the user tried, saved, skipped, and wants next.
TasteEvent
The proof: saved, attended, prepared, asked, bought.
Receipt
The monthly recap without medical claims.