The thing your doctor
doesn't have time to do.
Your HRT prescription took twelve minutes. The other one-hundred-and-sixty-seven hours, you are figuring out which mattress, which protein, which trainer, which dinner is safe, which friendship to text, what to ask the doctor next time. Threshold is the kit that walks with you between the appointments. We don't replace Midi. We make Midi's prescription actually work.
Three questions. Three minutes.
PRIVATE · NEVER SHARED WITHOUT CONSENT
Where are you?
Three things this week. That's it.
The Week 1 kit. Not 47 articles. Not 12 supplements. Three concrete actions, one product to try, one sentence to bring to the OBGYN. Designed by a clinician + a writer + a woman three years further in.
Move the room one degree.
Drop bedroom temperature to 17–18°C tonight. Magnesium glycinate 400mg, 90 minutes before bed. Stop alcohol on weeknights for 14 days. Log what changes.
Sleep delta logged in your kit · cohort sees aggregate only
Two sessions this week. Real load.
Resistance, not cardio. Squat. Hinge. Push. Pull. 30 minutes, twice. We pair you with a trainer who knows perimenopause if you want. Otherwise: this video.
Logged via tap or Apple Health · attendance is the metric, not 1RM
Try one. Measure honestly. Return if no signal.
From the cohort-tested list. Not affiliate. Today the top three: Lumebox red-light panel · Equelle · the wool sleep duvet from Australia. Pick one. 14 days.
Return rate is visible to you — and to the brand. That is the discipline.
We don't replace the clinician. We make the appointment count.
Three things go to the clinician on your behalf, with your consent: what you tried, what worked, what didn't. The OBGYN gets a one-page brief instead of a twelve-minute panic.
We route you. Midi sees a pre-formed intake. Insurance handled by Midi.
If your employer has Maven, we route through it. Same handoff.
We export a one-page brief. You hand it in at the desk.
Referrals from the cohort. Vetted. Local.
Verified trainers who know hot flashes are not lack of effort.
Optional. For the identity shift the clinic doesn't address.
The Month-6 dinner. The part no one can copy.
Six women, your city, quarterly. One at month-3. One at month-6. One at month-12. One at month-24. One who got through it and one who is starting tonight. Not a panel. Not a webinar. Dinner. The friend at month-12 telling the friend at month-3 what worked, with the playbook on the table.
The dinner is the thing Midi cannot copy. They don't want to be in the catering business. The dinner is the proof Vivere's peer cohort is real, not a Discord. The dinner is the moment the woman pays $48 because of what she gets back, not because of an algorithm.
Your honest report. Monthly.
- · Sleep delta (hours · quality · wake-after-sleep-onset)
- · Strength session adherence (target 2/wk)
- · Mood + flash-frequency self-report
- · Care visit completion (Midi/Maven/local)
- · Product try rate · return rate
- · Cohort dinner attendance + 90-day re-attendance
- · One sentence you bring to the next doctor visit
Same TasteEvent store as Art Basel + Trinity + IBSA. Different verbs. The cohort aggregate is what makes Threshold legible to a payer.
Three lanes. Three buyers.
- Direct-to-woman$24 / month · or $48 / quarter w/ dinner
- Employer / payer$12 PMPM · benefit add-on · outcome-tied bonus
- Clinical partner (Midi / Maven / longevity)rev-share on closed-loop product trial + cohort retention
The three lanes mean Threshold doesn't depend on any one of them to survive. That is the Apple/Airbnb move — the OS that all three buyers route through.