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concert weekend · revenue desk

The Headliner · Bern

Stade de Suisse · %5BeventSlug%5D

Seeded Luna-Vale-style demo — every number labeled. Paste your booking CSV + sold-out inquiries to make it measured.

BERN · COMPRESSION-NIGHT BOARD

This moves RevPAR + TRevPAR by turning a sold-out night into a shifted booking and the dinner, glam and route you'd otherwise not sell.

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Night 1 · FriDEMO

71% · soft

The Eras-style run — Night 1

Night 2 · SatDEMO

100% · sold out

Night 2

Night 3 · SunDEMO

98% · sold out

Night 3

COMPRESSION REVPARDEMO

CHF 268

Revenue per available room across the run window.

COMPRESSION ADRDEMO

CHF 320

Average rate the weekend earns you.

TREVPARMODELED

CHF 324

Total revenue per available room — rooms + the in-stay ancillary attached below.

DIRECT-RETURNDEMO

18 guests

Opted in to be remembered for the next date — no OTA.

— the shift · sold-out night → soft night, with a reason —

Night 2 · Sat is gone. Night 1 · Fri has room. 4 of 6 sold-out inquiries are shiftable — worth a modeled CHF 5'120 if you move them with a reason.

The bracelet table

A friendship-bracelet making table in the lobby bar before doors — a reason to come the night before, not just settle for it.

Quiet glam

A held get-ready slot in a day-use suite: hair, the outfit steam, the photos — the part of the weekend the arena can't sell.

Breakfast after

A late recovery breakfast the morning after Night 1 — the de-load, the debrief, the reason the shifted night feels like the better one.

shift queue · the alternate-night offer, already writtenLIVE
— in-stay ancillary · attached to real empty capacity —

The room is the hook. This is the weekend the arena can't sell you — the pre-show dinner, the get-ready glam, the city route, the recovery breakfast.

Pre-show dinner (F&B)CHF 8'400MODELED

Early seating before doors — held for staying guests AND non-staying fans on Night 1 · Fri.

gap · soft night undersoldOpen an early-seating hold on Night 1 · Fri; route from the passport thread.

Quiet glam (day-use)CHF 5'200MODELED

Get-ready day-rooms sold as glam suites — rooms otherwise empty by 2pm on show day.

gap · only a fraction blockedBlock more day-use get-ready rooms for the run.

City route + transportCHF 2'900MODELED

The pre-show walk, the late car, the after-bar — attributed demand routed from the concierge thread.

gap · no attribution wiredTurn on the passport referral route.

Recovery breakfastCHF 3'600MODELED

The morning-after de-load breakfast — the reason a shifted night reads as the better one, plus a sponsor hook.

gap · no checkout promptAdd the recovery-breakfast hold to the in-room card.

Ancillary attach (TRevPAR delta)CHF 20'100
— the compression board · the perishable rooms —
Compression ADRCHF 320MODELED

Average rate across the run vs a CHF 198 non-compression baseline — the weekend is the premium you don't get the other 51.

Compression RevPARCHF 268MODELED

Revenue per available room across the 3-night window — occupancy 90%.

Shifted-night RevPAR liftCHF 43MODELED

Modeled RevPAR added by moving sold-out-night overflow onto Night 1 · Fri WITH A REASON (bracelet table / quiet glam / breakfast).

gap · 4 shiftable inquiries unactionedSend the alternate-night offers from the shift queue below.

Direct share of revenue34%MODELED

Share of room revenue booked direct, not through an OTA — the relationship you keep after the weekend.

direct-return cardDEMO

18 guests opted in to be remembered for the next date — booked direct, no OTA.

— became pipeline · the proof —

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self-reported · upgrades to verified when synced to a calendar or crm