ROLE-MODEL MOMENT
Save the play that made her say 'I want to do that.'
SPONSOR · MINTAGE
Authored world view · the shared programme carries Before / Live / After / Proof
Ascend · Game Night/Father–Daughter · Draft Our Players/live
01 · SET INTENT
Who are we here for?
Pre-game: father + daughter each draft three players to follow. Points accrue on highlights, assists, style saves, fan votes. Increases watch time, repeat viewing, and family bonding.
YOUR DRAFT · 3 PLAYERS · 0/3
HER DRAFT · 3 PLAYERS · 0/3
02 · DURING THE GAME
Save what you’d tell each other about later.
TUNNEL FIT
Glamour-room style. Shop the vibe afterward.
SPONSOR · VELOUR BEAUTY
TEACH ME
Tap when you need an explainer. Father-daughter or coach-mode.
SPONSOR · COURTCRAFT
ALMOST CLUTCH
Mark the moment that almost was. Worth re-watching.
SPONSOR · COURTLEDGER
03 · POST-GAME CARD
The card she keeps from her first game.
Father-daughter Draft Card
POST-GAME
MINTED
WHAT’S ON THE CARD
- ◆First player followed
- ◆First highlight saved
- ◆First merch wishlisted
- ◆First sponsor perk redeemed
- ◆First handwritten note from a parent
MINTED VIA · MINTAGE × VAULTED
04 · NEXT WATCH PARTY
Predicted next behavior → commerce + repeat attendance.
NEXT GAME · WATCH PROMPT
She told us she came for Okonkwo. Next game features Okonkwo vs Iversen. We'll text the watch link 30 min before tipoff.
MERCH PROMPT
Mom-and-her tee in the drop window 18 May. We'll surface it the moment it opens.
SPONSOR RESONANCE
Reports to the sponsor stack: which placement felt native, who saved it, what to renew at 1.5x next season.
The league acquires fans faster than anyone. The next game is whether she comes back.
UNRIVALED · OWNED AFFINITY · FATHER_DAUGHTER_DRAFT