ROLE-MODEL MOMENT
Save the play that made her say 'I want to do that.'
SPONSOR · MINTAGE
Authored world view · the shared programme carries Before / Live / After / Proof
Ascend · Game Night/Mother–Daughter · First Game/sponsor · MINTAGE
01 · SET INTENT
Who are we here for?
Pre-game 'who are we here for?' — each picks one player they love and one they want to learn about. Post-game shared recap: 'you came for Sow · you discovered Whitfield · your favorite moment was the tunnel fit · next game you should watch X.' For a daughter's first game, generates a collectible memory card (Mintage / Vaulted).
WHO YOU CAME FOR · LOVE · 0/1
WHO YOU WANT TO LEARN ABOUT · 0/1
02 · DURING THE GAME
Save what you’d tell each other about later.
TUNNEL FIT
Glamour-room style. Shop the vibe afterward.
SPONSOR · VELOUR BEAUTY
TEACH ME
Tap when you need an explainer. Father-daughter or coach-mode.
SPONSOR · COURTCRAFT
ALMOST CLUTCH
Mark the moment that almost was. Worth re-watching.
SPONSOR · COURTLEDGER
03 · POST-GAME CARD
The card she keeps from her first game.
First-game memory card
POST-GAME
MINTED
WHAT’S ON THE CARD
- ◆First player followed
- ◆First highlight saved
- ◆First merch wishlisted
- ◆First sponsor perk redeemed
- ◆First handwritten note from a parent
MINTED VIA · MINTAGE × VAULTED
04 · NEXT WATCH PARTY
Predicted next behavior → commerce + repeat attendance.
NEXT GAME · WATCH PROMPT
She told us she came for Okonkwo. Next game features Okonkwo vs Iversen. We'll text the watch link 30 min before tipoff.
MERCH PROMPT
Mom-and-her tee in the drop window 18 May. We'll surface it the moment it opens.
SPONSOR RESONANCE
Reports to Mintage: this ritual built this association, with this audience, for this duration.
The league acquires fans faster than anyone. The next game is whether she comes back.
UNRIVALED · OWNED AFFINITY · MOTHER_DAUGHTER_FIRST_GAME