BUYER (REAL P&L LINE)
League ops (primary). Secondary: sponsors (Sephora · Adobe · Morgan Stanley), players via My World Studio, commerce/merch.
$45M Season-2 revenue, 1.2B rented impressions. The wedge is owning the fan.
Trovii captures fan signal during games (voice, save, tap, bring-friend). Vivere turns it into a fan brief, a player resonance map, a sponsor opt-in cohort, and a league impact score. One save lights all four surfaces. Live at /unrivaled — six working surfaces, persisted state.
WORLD_BUILD_GATE · UNRIVALED
TOP 3 PAINS (RANKED BY $$)
- Sponsor renewal pitched on impressions, not owned fan affinity.
- Repeat attendance + fan LTV — no instrumentation.
- Player equity hard to value without provable fan data.
EXPENSIVE INPUTS
Production · venue · player salaries · sponsor-sales team · personal-brand labor. ~$45M revenue base.
WHERE IT LEAKS
1.2B Season-2 impressions never become owned rows. The tunnel walk lives on Instagram. The fan logs off; the data goes with her.
TROVII CAPTURE
Voice · camera · tap · save-play · save-fit · save-ritual · bring-friend. AmbientCaptureBar on /unrivaled/my-world. Live.
STATE CHANGE
signalsStore + playerSponsorApprovalsStore. Persisted on disk — /studio approvals carry into /sponsor on next page load.
VIVERE OUTPUT (≥2 STAKEHOLDER SURFACES)
- Fan → /unrivaled/my-world · personal afterglow + crew + drop suggestions
- Player → /unrivaled/studio · fan cohorts + sponsor approve/reject + boundary controls
- Sponsor → /unrivaled/sponsor · brand-fit · activation concept · live cohort
- League → /unrivaled/league · impact score + rising worlds + city tour planning
REVENUE LOGIC (STATED CONCRETELY)
- +1 sponsor renewal at 1.5× = +$500K–2M.
- 10% lift in repeat attendance on $45M base = +$4.5M.
- 1 authentic player drop · $48 × 2K opt-in fans = $96K per drop.
- 12 player-approved sponsor packets across roster = $5M+ ARR.
ACCEPTANCE TEST
When a fan taps "save play" on /unrivaled/my-world, the fan brief updates AND the player's resonance dashboard increments AND the sponsor's opt-in cohort gets a new row AND league impact score moves. One signal. Four surfaces.
WHY UNRIVALED, WHY NOW
Unrivaled closed Series B in late 2025 at $340M post — Bessemer led, cap table includes Coco Gauff, Carmelo Anthony, Geno Auriemma, Ashton Kutcher, Gary Vaynerchuk and yourself from the seed. The league is winning on culture; the moat is owning the fan economy that culture produces. Trovii is the instrumentation, Vivere is the world layer, and the live demo at /unrivaled already runs.