UNRIVALED × TROVII · SPONSOR ATTRIBUTION BRIEF
Which moments made you native — measured, not claimed.
Every number below is a count of real fan marks — taps on game-day, on player worlds, on drops. No impressions, no projections, no panel data.
01 · BY PLAYER — who fans actually attach to
drafted 0 · look 0 · resonance 0 · drop wants 0
drafted 0 · look 0 · resonance 0 · drop wants 0
drafted 0 · look 0 · resonance 0 · drop wants 0
02 · BY DIMENSION — where sponsorship feels native vs forced
Fans tap “this is why I’m here” on a player’s resonance map. Sponsor where the count is — not where the deck says.
03 · BY RITUAL — the moments fans mark
04 · DROP DEMAND — wishlist taps, not sales
THE ACTIVATION PACKET · LUNAR × DAHLIA
Find your ritual. Earn her world.
The brief above is the proof layer; this packet is the deal — built around an actual player ritual, with player approval baked into the workflow.
05 · BRAND + PLAYER FIT
Lunar’s “soft strength” framing matches Dahlia’s tunnel-walk linen + pre-game braid rituals — 92/100 brand-fit score. Her voice (“quiet, deliberate, ritual-led”) aligns with Lunar’s editorial tone. No politics. No body talk.
06 · ACTIVATION CONCEPT + WORLD OBJECTS
Pre-game Braid Ritual — limited capsule of Lunar braid serums + Dahlia’s salon partner. 4 games. Player POV content. Objects: Lunar braid serum (limited Dahlia colorway) · co-branded tunnel tote · recovery-night candle (Lunar fragrance).
07 · PLAYER APPROVAL
✓ Approved by Dahlia · 2026-07-21 · reviewed against her boundaries — clear
APPROVED & LIVE