LUNAR × DAHLIA
Find your ritual. Earn her world.
A sponsor packet built around an actual player ritual, with player approval baked into the workflow.
01 · BRAND FIT
Lunar's "soft strength" framing matches Dahlia's tunnel-walk linen + pre-game braid rituals. 92/100 brand-fit score.
02 · PLAYER FIT
Dahlia's brand voice ("quiet, deliberate, ritual-led") aligns with Lunar's editorial tone. No politics. No body talk. Clean.
03 · FAN RITUAL FIT
6,120 beauty + braid-culture fans already in Dahlia's cohort. Lunar converts 8.4% across comparable creator activations.
04 · ACTIVATION CONCEPT
Pre-game Braid Ritual — limited capsule of Lunar braid serums + Dahlia's salon partner. 4 games. Player POV content. Behind-the-scenes ritual studio segment.
05 · WORLD OBJECTS
- · Lunar braid serum (limited Dahlia colorway)
- · Tunnel tote (cobranded)
- · Recovery-night candle (Lunar fragrance)
06 · PLAYER APPROVAL
✓ Approved by Dahlia · 2026-06-03
Reviewed against boundaries: no politics, no body talk, no diet brands, no fast fashion. Clear.
07 · FAN PROOF
Opt-in cohort delivered after activation: named fans, segments, ritual context, follow-up offer. CFO-ready.
APPROVED & LIVE
- Lunar × Dahliafit 92
Pre-game braid ritual partnership
✓ Live2026-06-03
- Mejuri × L. Wilsonfit 85
Pearls capsule
✓ Live2026-06-03
- Morgan Stanley × N. Ogwumikefit 94
Player-equity advisory partnership
✓ Live2026-06-03
- Sephora × Dahliafit 88
Tunnel-walk beauty kit · pending review
✓ Live2026-05-25