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Cannes Lions International Festival of Creativity

Cannes Lions 2026.

A creativity festival composed of Croisette walks, yacht clubhouses, beach activations, awards, and brand workshops.

7
SCENES · TONIGHT
6
RITUALS
9
NAMED OBJECTS
6
SPONSORS
creator-economybrand-activationcreativityfestivaldeal-flowyacht-clubhouse
enter through the lens →open passport →recognize via camera →walk the scenes ↓
AFTERLIFE ·
your night →committee report →CanvasWorks report →clienteling queue →affinity graph →sponsors as rituals →
§ THE SEQUENCE · 7 SCENES

Each scene is a place, time, and mood inside the world.

SCENE
01

Croisette · LIONS Creators Hub

06:00 → 18:00 · BOULEVARD DE LA CROISETTE · CANNES

The central artery. Morning walks, badge pickup, LIONS Creators hub (doubled in size for 2026). Where the festival's official programme threads through.

2 OBJECTScannes lions delegate pass · lions creators pass
1 RITUALmorning croisette walk
creator-economyofficial-programmefirst-touch
SCENE
02

Carlton Beach · Mosaique Manifestival

09:00 → 17:00 · CARLTON BEACH CLUB · HÔTEL CARLTON

Mosaique Manifestival (3rd year). Carlton Beach Club. Fewer panels, more hands-on creative activities celebrating self-expression and creativity.

1 OBJECTmosaique manifestival canvas / printed board
1 RITUALbeach club brunch
creator-economyhands-onself-expression
SCENE
03

Wavemark Beach

10:00 → 21:00 · WAVEMARK BEACH · CROISETTE

Wavemark Beach — creative epicenter on the Croisette. Daytime sessions; sundowners with chart-topping live acts.

1 OBJECTwavemark beach live set
1 RITUALwavemark beach sundowner
musiccreator-economyheadline
SCENE
04

Yacht Clubhouse · The Room

15:00 → 01:00 · VIEUX PORT · CANNES

Where the real deals get struck — the yacht as a clubhouse for invited brand, agency, and creator executives. Cocktails, canapés, VIP dinners, St-Tropez excursions, late-night hangs.

2 OBJECTSyacht canapé invitation · mutual introduction card
1 RITUALyacht dinner · the room
VIPdeal-flowinvitationprivate
SCENE
05

ProNet B2B Summit

07:00 → 16:00 · PRONET STUDIO + PALAIS

One-day summit dedicated to the business of B2B — ProNet-hosted. The serious-business day inside the otherwise consumer-focused festival.

1 OBJECTpronet studio video
B2Bthought-leadershipstudio
SCENE
06

Awards Ceremonies

18:00 → 21:00 · PALAIS DES FESTIVALS

Lions awarded each evening. Shortlist → Bronze → Silver → Gold → Grand Prix. The official validation moment for creative work.

1 OBJECTlion award trophy
1 RITUALawards night
awardsvalidationofficial
SCENE
07

Brand Workshop Activations

08:00 → 17:00 · VARIOUS — CROISETTE

The sponsored creator workshops scattered along the Croisette — CanvasWorks Studio hands-on, Reelwave creator panels, Mosaique x CanvasWorks collaborations.

1 OBJECTcanvasworks studio hands-on output
1 RITUALbrand workshop · canvasworks studio hands-on
workshopcreator-economyhands-onco-branded
§ RITUAL KITS · WHITE-LABELED FOR THIS WORLD

3 kits plug into this world. Each is a sponsor + ritual + memory + commerce template.

MEMORY · VIVERE (HOUSE)
Group Ritual · What We Promised to Remember
A shared room weeks before the ball: outfits, playlist, things we must not miss, and one prompt the system holds for the morning after.
PORT · 100% · 4 EVENTS
CAPTURE · NOVA MOBILE
Nova Mobile Capture Kit
The best angle on your night. Auto-cut by Nova AI, owned by you.
PORT · 100% · 4 EVENTS
BEAUTY · VELOUR BEAUTY
Velour Beauty Game Face Kit
Pick your player look. Remix it. Save the products. Walk out with the recap.
PORT · 90% · 4 EVENTS

All kits live at /builder/ritual-kits. Activation + sponsor resonance + cohort overlap show up at /worlds/cannes-lions-2026/affinity.

§ LORE · WHY THE WORLD IS COMPOSED THIS WAY
LORE · 01
Creators outpace agencies

2026 is the year creator passes became Cannes Lions' fastest-selling ticket category, outpacing traditional agency registrations. The festival doubled the size of its dedicated creator space on the Croisette — moving away from cramped rooftops to a centralized hub.

LORE · 02
The real business happens at the auxiliary

The Bespoke Yacht Charter preview frames it cleanly: 'The most significant deals are currently being struck at auxiliary events, yacht parties, and informal breakfast meetups at major hotels like the Carlton.' The Palais issues badges; the Croisette hosts the official; the Yacht and the Beach issue the introductions.

LORE · 03
Expense account agony

The Ankler: 'Cannes Lions' Creator Boom Meets Expense Account Agony' — the festival has expanded faster than most CFO line items can absorb. The yacht/beach/Carlton circuit costs four-figure-per-night sums for the people not on a brand-sponsored placement. Trovii's job: prove the spend was world-incorporated, not just performative.

§ COMPOSED FROM

Every Trovii world is built from real source material. The committee, the archive, the program, the venue — each fragment traceable.

  • event theme
    Cannes Lions International Festival of Creativity · 2026
    Cannes Lions
  • event theme
    LIONS Creators — the pass, programme, and place for the creator economy at Cannes Lions
    Cannes Lions
  • committee lore
    Yachts, Beach Clubs, and Branded Spaces — Where the Real Business of Cannes Lions Happens
    Bespoke Yacht Charter
    “The most significant deals are currently being struck at auxiliary events, yacht parties, and informal breakfast meetups at major hotels like the Carlton.”
  • vendor catalog
    Cannes Lions 2026: No Longer an Agency Playground — Creators Winning
    AltBollywood analysis · 2026
    “Creator passes have officially become the fastest-selling ticket category, outpacing traditional agency registrations. The festival doubled the size of its dedicated creator space on the Croisette.”
  • vendor catalog
    Spotify Beach 2025 — Spotify Newsroom
    Spotify Newsroom
    “Spotify Beach served as a creative epicenter on the Croisette from June 16-19.”
  • vendor catalog
    Pinterest Manifestival at Carlton Beach Club
    BrandLens
  • vendor catalog
    Adobe at Cannes Lions 2025 — Young Lions + LIONS Creators tools
    Adobe Newsroom
  • field notes
    The Ankler — Cannes Lions' Creator Boom Meets Expense Account Agony
    The Ankler
    “Creators are reporting that a single yacht party conversation in June is leading to keynote invitations in Portugal by September.”
A world is a story universe you can enter: places, rituals, characters, objects, products all connected in one explorable system.
TROVII · WORLDS · CANNES LIONS 2026