Three weeks. One stadium. A citywide luxury hospitality + sponsor + brand activation ecosystem. The best sponsor-rich, hospitality-rich event of the NYC fall.
- 01USTA · Flushing Meadows · Queens
Arthur Ashe Stadium · the headline court
The 23,771-seat main stadium. Night sessions. Celebrity row. Where Chase, Amex, Emirates hospitality lives.
- 02USTA grounds
Fan Week · Aug 18–22 · free public
Five days of free public access. Qualifying matches. Player practice. Sponsor activations. Family programming. The actual product-pilot surface.
- 03USTA · concourses
The food courts · the $30 Honey Deuce economy
The famous Honey Deuce. FAGE smoothie line. Restaurant pop-ups. The food and beverage layer is itself a brand activation ecosystem worth ~$20M/year per Open.
- 04Manhattan + Brooklyn
Off-site activations · Manhattan + Brooklyn pop-ups
Where brands extend the Open beyond Queens. Cadillac House, Amex Centurion lounges, hotel brand programming, Break the Love-style tennis-social pop-ups, restaurant tennis menus, Pilates + pickleball brand events.
- 05Manhattan
The hotels · Conrad Midtown · Mandarin Oriental · The Mark · tennis packages
Tennis package programming. Concierges who can route guests between matches, restaurants, off-site activations, and the airport.
- 06USTA + Manhattan studios
Wellness · Oura · recovery · pre-match rituals
Oura is the Open's new official wearable. Wellness/recovery activations across the grounds + off-site. Tennis fitness, pilates, pickleball.
Theme-ready world passport.