FIFA World Cup · NY/NJ · 8 matches + 5 fan zones.
The largest single-event activation footprint NYC has seen in a decade. 8 matches at MetLife, 5 free fan zones from Queens to Rockefeller. The brands are already on the ground.
Each scene is a place, time, and mood inside the world.
MetLife Stadium · 8 matches
The ticketed venue. Match days. Hospitality suites. The stadium is closed to most pitches but the inbound traveler is everyone's customer.
Rockefeller Center Fan Village
Free public village from Jun 11 to Jul 19. Live screenings on the plaza, FIFA Museum presented by Hyundai, soccer pitch installed at the Rink, food vendors, brand activations.
USTA Billie Jean King · Queens · largest fan zone
Largest NYC fan zone, ~10,000 capacity. Bridges FIFA July and US Open August at the same site. Queens demographic = layered food/culture/family/sport.
Brooklyn Bridge Park Fan Zone
Free fan zone on the East River with the Manhattan skyline as backdrop. Tourism, families, food vendors, the photo moment of FIFA NYC.
Jersey Fan Hub · Sports Illustrated Stadium · Harrison
Stadium-side fan hub for NJ supporters. Pre-match warm-up, post-match wind-down. Sports Illustrated brand-experience anchor.
The match-night restaurants + bars + hotels
Where people watch when they don't have tickets. Hotel-bar viewing parties, restaurant prix-fixe match menus, neighborhood pubs by team. The hospitality activation map.
Afterlife · the brand activation brief
Two weeks after the final. Each sponsor / supporter / venue gets a brief: which fan zones converted to repeat visits, which activations had highest dwell, which products/foods/services people lingered at, who came back to the same neighborhood twice.
2 kits plug into this world. Each is a sponsor + ritual + memory + commerce template.
All kits live at /builder/ritual-kits. Activation + sponsor resonance + cohort overlap show up at /worlds/fifa-nynj-2026/affinity.
Visa, AB-InBev, McDonald's, Coca-Cola, Adidas — these are FIFA-global sponsorships negotiated years out. The accessible doors are the NYNJ Host Committee supporters (publicly listed), Tishman Speyer at Rockefeller, the experiential agencies running the activations, and the restaurants/bars/hotels programming around match nights. Pitch agencies and venues, not FIFA HQ.
The USTA Billie Jean King National Tennis Center hosts the largest NYC FIFA fan zone in July, then 5 weeks later hosts the US Open. Same site. Same operations team. If a Troviii pilot works there in July, the August pitch is the next paragraph of the same email.
Every Vivere world is built from real source material. The committee, the archive, the program, the venue — each fragment traceable.
- vendor catalogMatch calendarFIFA + NYNJ Host Committee“Group stage matches Jun 13 (BRA v MAR), Jun 16 (FRA v SEN), Jun 22 (NOR v SEN), Jun 25 (ECU v GER), Jun 27 (PAN v ENG). Knockout: Jun 30 (R32), Jul 5 (R16), Jul 19 (Final). All at MetLife Stadium.”
- room map5 free NYC fan zonesNYNJ Host Committee“USTA Billie Jean King National Tennis Center (largest, ~10,000 cap), Rockefeller Center Fan Village (with FIFA Museum presented by Hyundai), Brooklyn Bridge Park, Bronx Terminal Market, Staten Island University Hospital Community Park.”
- committee loreOfficial Host City SupportersNYNJ Host Committee · publicly listed“Onyx Equities · Paul Weiss · PSEG · Hackensack Meridian Health · Bristol Myers Squibb · Sports Illustrated · Related Companies. These are the publicly-disclosed reachable supporters (not global FIFA sponsors).”
- field notesWhere the brands actually areTrovii field research“Pitching FIFA HQ is closed. Pitching Visa/AB-InBev/McDonald's global is closed. What's open: Tishman Speyer at Rockefeller (the venue), Telemundo (Manhattan Fan Village media partner), Hyundai (Rockefeller FIFA Museum sponsor), the host committee supporters, the experiential agencies running the activations, and the local restaurants/hotels/bars programming around match nights.”
A world is a story universe you can enter: places, rituals, characters, objects, products all connected in one explorable system.