The largest single-event activation footprint NYC has seen in a decade. 8 matches at MetLife, 5 free fan zones from Queens to Rockefeller. The brands are already on the ground.
- 01East Rutherford · NJ
MetLife Stadium · 8 matches
The ticketed venue. Match days. Hospitality suites. The stadium is closed to most pitches but the inbound traveler is everyone's customer.
- 0230 Rockefeller Plaza · NYC
Rockefeller Center Fan Village
Free public village from Jun 11 to Jul 19. Live screenings on the plaza, FIFA Museum presented by Hyundai, soccer pitch installed at the Rink, food vendors, brand activations.
- 03Flushing Meadows Corona Park · Queens
USTA Billie Jean King · Queens · largest fan zone
Largest NYC fan zone, ~10,000 capacity. Bridges FIFA July and US Open August at the same site. Queens demographic = layered food/culture/family/sport.
- 04Brooklyn Bridge Park
Brooklyn Bridge Park Fan Zone
Free fan zone on the East River with the Manhattan skyline as backdrop. Tourism, families, food vendors, the photo moment of FIFA NYC.
- 05Sports Illustrated Stadium · Harrison · NJ
Jersey Fan Hub · Sports Illustrated Stadium · Harrison
Stadium-side fan hub for NJ supporters. Pre-match warm-up, post-match wind-down. Sports Illustrated brand-experience anchor.
- 06all five boroughs + NJ
The match-night restaurants + bars + hotels
Where people watch when they don't have tickets. Hotel-bar viewing parties, restaurant prix-fixe match menus, neighborhood pubs by team. The hospitality activation map.
Theme-ready world passport.