← FIFA World Cup · NY/NJ · 8 matches + 5 fan zones
LENS · DEMO · USTA BILLIE JEAN KING · QUEENS · LARGEST FAN ZONE
NEURAL BAND ·swipe right · next scenespeak · what should I notice?
§ SCENE CONTEXT · 3/7
USTA Billie Jean King · Queens · largest fan zone
Largest NYC fan zone, ~10,000 capacity. Bridges FIFA July and US Open August at the same site. Queens demographic = layered food/culture/family/sport.
FLUSHING MEADOWS CORONA PARK · QUEENS · 15:00 → 02:00
taste trail so far · stadium · hospitality · fan-zone
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01 · metlife stadium · 8 matches02 · rockefeller center fan village03 · usta billie jean king · queens · largest fan zone04 · brooklyn bridge park fan zone05 · jersey fan hub · sports illustrated stadium · harrison06 · the match-night restaurants + bars + hotels07 · afterlife · the brand activation brief