Host City Fan Zone + Spillover Index · Global Cup · Metro Host 2026
Net-new vs displaced. The number a tourism board can defend.
Movesvisitor spend + sponsor renewal by turning where fans actually went into next-year proof. A host committee can quote a giant gross figure; this surface isolates the spend that is genuinely incremental — and where it landed, neighborhood by neighborhood.
No live Global Cup signal captured yet — attendance shows MODELED baselines. Run the watch-party / screening-save kits to replace baselines with measured saves.
Gross visitor spend
MODELED$33.1M
570,000 fan-zone visits × $58 discretionary. The number a host committee quotes.
Displaced / substituted
IMPORTED− $15.7M
Resident spend that would have happened in the local economy anyway — the honest deduction most impact decks omit.
Net-new spend
MODELED$17.4M
53% of gross is genuinely incremental — out-of-market visitors + non-displaced local lift. THE number.
Out-of-market visitors
MODELED194,820
Footfall from outside the metro who would not be here without the event. The DMO's core constituency.
Which neighborhoods captured the spend
sorted by net-new| Zone · neighborhood | Attendance | Out-of-market | Gross | Net-new |
|---|---|---|---|---|
Central Quarter · Beacon Plaza · Central Quarter Beacon Plaza Fan Village | 142,000 | 46% | $8.2M | $5.0M |
Meadowpark · East Quarter · East Quarter Meadowpark Tennis Center · largest fan zone | 168,000 | 29% | $9.7M | $4.8M |
Harborside · The Waterfront · Harbor Quarter Harbor Bridge Park Fan Zone | 96,000 | 44% | $5.6M | $3.3M |
Gateway District · Gateway District Gateway Fan Hub · Gateway Fieldhouse | 72,000 | 27% | $4.2M | $2.0M |
Concourse · North Quarter · North Quarter North Market Fan Zone | 54,000 | 22% | $3.1M | $1.4M |
Bayside · Island Quarter · Island Quarter Island Community Park | 38,000 | 19% | $2.2M | $918.6K |
Out-of-market share is zone-specific — tourist waterfronts (the Waterfront, Beacon Plaza) pull more visitors; outer-quarter community parks skew local and therefore more displaced.
Hotel compression → direct-rebooking
$261.7K
23,525 compression room-nights · 4,234 pullable OTA→direct at $412 ADR. The commission a hotel group could claw back by owning the guest.
Next-year return intent
60,394
Out-of-market visitors who mark they'd return — worth $3.5M in repeat spend. The renewal argument for the host committee.
Sponsor participation quality
61%
Not "is the logo there" — the share of activations producing a routable fan signal. 5 reachable doors among the disclosed supporters.
Sponsor doors — reachable vs closed
- openMetro Host City Supporters · Northgate · Halden · Gridwell · Cedarcrest · Anders · Broadside Media · KeystoneDisclosed host-city supporter — reachable, but signal quality depends on whether their activation captures a save.
- agencySolara Properties · Beacon PlazaVenue / activation partner — reachable through the experiential agency, produces routable dwell + save signal.
- agencyNorthwind Motors · Global Cup Museum presenting sponsorVenue / activation partner — reachable through the experiential agency, produces routable dwell + save signal.
- openCorriente Media · Spanish-language broadcast + Central Quarter Fan Village tiesDisclosed host-city supporter — reachable, but signal quality depends on whether their activation captures a save.
- agencyGateway Fieldhouse · Gateway DistrictVenue / activation partner — reachable through the experiential agency, produces routable dwell + save signal.
The global tournament sponsors (payments, brewing, quick-service partners) are negotiated years out — closed. The reachable doors are the disclosed host-city supporters, the venue/activation partners, and the agencies running the zones.
Close the loop
Mark a neighborhood / merchant lift, or a direct-rebooking
Everything above is a forecast. The moment an operator marks a real observed outcome, it becomes signed proof — the evidence the renewal conversation is built on next year. These marks are stored and shown here.
Reality check — for the budget review, not the press release
The numbers above are MODELED on assumptions a DMO should interrogate. They are isolated here so you can swap each one for this event's real figure:
- Resident displacement share — currently 72%. The single most consequential line: how much "local" spend was genuinely incremental vs reshuffled.
- Out-of-market visitor share per zone (34% blended) — from intercept surveys, not gate counts.
- Discretionary spend per visit ($58) and compression ADR ($412) — from this market's real receipts.
- Direct-rebook capture (18%) — what a hotel group can realistically pull off OTA within a year.
What this deliberately does NOT claim: that gross spend is the impact. It isn't. Net-of-substitution is the honest figure, and it's the one this surface leads with. As live capture (the watch-party + screening-save kits) replaces the seeded baselines, the MODELED share shrinks and MEASURED rises.