One 75-minute class. Thirty days of contrast.

Othership's NYC Flatiron bathhouse runs contrast-therapy classes with sauna + ice bath programming. The 90-minute high disappears by Tuesday. Trovii turns one class into a 30-day repeatable ritual: a Hive of 6-8 people you sweated and plunged next to, sponsor-aligned recovery products opt-in by ritual moment, a corporate-team variant, and a teacher dashboard that shows which classes compound.

Public facts about Othership (location, class format, membership pricing, corporate-partnership threshold) are sourced inline in the code; cohort/conversion numbers below are template targets.

the 30-day ritual →your hive →corporate wellness →host dashboard →

MEMBER

Drops in $65; wants the high to last past Tuesday.

HOST / TEACHER

Aufguss-style class lead; wants returning faces, not strangers.

BRAND SPONSOR

Electrolytes / magnesium / recovery wearable; wants opt-in cohort proof.

CORPORATE BUYER

HR / People team; needs measurable behavior change after the off-site.

PUBLIC FACTS WE'RE BUILDING AGAINST

· Flatiron flagship at 23 W 20th St, NYC (othership.us/flatiron).
· 28 distinct contrast-therapy classes; Aufguss-influenced sauna programming.
· Starter circuit shape: ~15-20 min sauna → 1-3 min cold plunge → tea-room reset.
· Drop-in $65; monthly memberships start at $333 unlimited; 2-week intro $135.
· Corporate-partnership program open to companies with 50+ employees.
· Co-founded in Toronto, 2020 (Robbie Bent, Emily Bent, Amanda Laine, Myles Farmer, Harrison Taylor — public-record).

THE YIELD · WHY THIS WORLD COULD MAKE MONEY

Othership NYC contrast world is a yield product.

A $65 class produces an hour-long high, then dissipates. The yield is converting that one class into a 30-day repeatable ritual, a Hive of 6-8 returning faces, sponsor-aligned recovery placements that opt in by moment (electrolytes day 4, recovery wearable day 14, magnesium day 21), a corporate-team variant that turns one off-site into measurable behavior change, and a host view that tells the teacher which class formats compound.

ILLUSTRATIVE MODELS · NOT MEASURED OUTCOMES · DRAFTED FROM INDUSTRY BENCHMARKS + STRATEGIC THESIS

01 · MEMBER
EXPENSIVE INPUT
$65 drop-in (or $333/mo unlimited) + travel + lunch break + the Tuesday recovery the high disappears by.
WHERE IT FAILS TO CONVERT
Insanely good 75 minutes, no scaffolding to make it a daily practice. Most members drop off after the intro pass.
YIELD WE PRODUCE
30-day contrast + breath plan + accountability Hive + recovery products opt-in by moment + measurable sleep/HRV change.
Vivere: ritual world + Hive constellation. Trovii: daily prompt signal + opt-in sponsor placement by ritual moment.
ILLUSTRATIVEIntro-pass-to-membership conversion rises from ~25% to ~55% when Hive + plan + sponsor stack is in place. ARPU per converted member ≈ $333/mo × 12 = $4K/yr.
02 · HOST / TEACHER
EXPENSIVE INPUT
Class prep + Aufguss programming + the labor of remembering 28 different format variants for a roomful of strangers.
WHERE IT FAILS TO CONVERT
Same teacher, different room every shift. No view of which class formats produce return visits — or which members are about to churn.
YIELD WE PRODUCE
Daily dashboard: which members returned, which formats compound, which sponsor moments members opt into.
Vivere: persistent member layer across classes. Trovii: return + opt-in attribution by class format.
ILLUSTRATIVETeacher loyalty bonus tied to verifiable return rate. Operator gets format-level retention data to optimize the 28-class catalog.
03 · BRAND SPONSOR (ELECTROLYTES, RECOVERY WEARABLE, MAGNESIUM)
EXPENSIVE INPUT
Random event sampling + influencer fees + low-conversion trial campaigns into a wellness audience that doesn't track.
WHERE IT FAILS TO CONVERT
Product becomes a Tuesday memory, not a Wednesday habit. Sampling at the bathhouse doesn't become loyalty.
YIELD WE PRODUCE
Ritual-aligned placements (day 4 / 14 / 21) + opt-in cohort + 30-day adoption data tied to actual sleep / HRV / repeat-class behavior.
Vivere: ritual context for the product. Trovii: opt-in cohort attribution + conversion tracking.
ILLUSTRATIVE8-12% trial-to-repeat-purchase vs <2% on typical sampling. 1 sponsor × 12 placements / yr × $40K = $480K placement revenue.
04 · CORPORATE-WELLNESS BUYER (HR / PEOPLE TEAM)
EXPENSIVE INPUT
$15-40K per off-site / wellness day, often replicated quarterly. Outcome is usually a Slack thread that fades by Friday.
WHERE IT FAILS TO CONVERT
Off-site spikes morale for 48 hours. No behavior change. No proof for the People-team budget renewal conversation.
YIELD WE PRODUCE
30-day team ritual + measurable behavior change + a renewal-ready proof memo with opt-in HRV / sleep / return-class data.
Vivere: team-level ritual world. Trovii: per-employee opt-in attribution + aggregate proof brief.
ILLUSTRATIVEPriced per company per quarter ($25-75K) against the $15-40K you already spend per off-site — with proof the behavior change outlasted the week.